Fair Trade: what it means and how to realize it concretely
Friday, 03 July 2015

 

The deep economic differences and social injustice are the lifeblood that fuels armed conflicts between people on the planet.
 
According to Edward R. Stettinius, former U.S. Secretary of State:
"The battle for peace has to be fought on two fronts. The first is the security, where victory means freedom from fear. The second is the economic and social front, where victory means freedom from poverty. Only victory on both fronts can assure the world a lasting peace. "
It is in the light of considerations such as this that Fair Trade borns. If victory is freedom from poverty, then you must create a system that provides poor countries the chance to get out independently from situations of poverty, with no need to wait for external aid. Aid which may also meet, for a short period of time, the basic needs of the people affected, but they will create a mechanism of addiction that destroys the incentives necessary to create initiatives of local productions. Following this philosophy, people of good will allow the birth of a new business model.
 
Fair Trade, as opposed to the traditional one which caused serious imbalances in the distribution of wealth, wants to offer a fair recognition to the producers who, with this mechanism, can grow crops or produce goods for export as well as the internal market, ensuring their children a better education and building an economic / cultural growth.
 
It's important to remember that the opportunities given to people of poor nations to provide them a better life, doesn't mean a decrease in well-being of those in rich nations. Indeed, breaking down barriers contributes to the security of all, for a more united and productive world.
 
Following this logic, in 1980, at the initiative of the priest Eliseo Yanez, it was created in Guatemala the Cooperative "San Francisco de Asis", bringing together farmers from various communities in the municipality of La Union in order to promote alternative technologies, such as rotations and intercropping of crops, not to mention the breeding of livestock, designed to improve the incomes and diet of the families involved.
Currently 160 families are working in the coffee plantations.
 
During the year 1993 it were carried out a few tests of cultivation of organic coffee, until 1997, when the product has been certified according to USDA, NOP and CEE.
 
Today Cooperative "San Francisco de Asis" provides us with an excellent organic coffee.
 
Characteristics: it's a coffee with an intense aroma and pronounced sweetness, a refined harmony of flavors, among them stand out hints of chocolate, caramel and honey slightly citrusy.

The deep economic differences and social injustice are the lifeblood that fuels armed conflicts between people on the planet. 

 

According to Edward R. Stettinius, former U.S. Secretary of State:"The battle for peace has to be fought on two fronts. The first is the security, where victory means freedom from fear. The second is the economic and social front, where victory means freedom from poverty. Only victory on both fronts can assure the world a lasting peace. "


It's in the light of considerations such as this that Fair Trade borns. If victory is freedom from poverty, then you must create a system that provides poor countries the chance to get out independently from situations of poverty, with no need to wait for external aid. Aid which may also meet, for a short period of time, the basic needs of the people affected, but they will create a mechanism of addiction that destroys the incentives necessary to create initiatives of local productions. Following this philosophy, people of good will allow the birth of a new business model. 

 

Fair Trade, as opposed to the traditional one which caused serious imbalances in the distribution of wealth, wants to offer a fair recognition to the producers who, with this mechanism, can grow crops or produce goods for export as well as the internal market, ensuring their children a better education and building an economic/cultural growth. 

 

It's important to remember that the opportunities given to people of poor nations to provide them a better life, doesn't mean a decrease in well-being of those in rich nations. Indeed, breaking down barriers contributes to the security of all, for a more united and productive world. 

 

Following this logic, in 1980, at the initiative of the priest Eliseo Yanez, it was created in Guatemala the Cooperative "San Francisco de Asis", bringing together farmers from various communities in the municipality of La Union in order to promote alternative technologies, such as rotations and intercropping of crops, not to mention the breeding of livestock, designed to improve the incomes and diet of the families involved.

Currently 160 families are working in the coffee plantations. 

 

During the year 1993 it were carried out a few tests of cultivation of organic coffee, until 1997, when the product has been certified according to USDA, NOP and CEE

 

Today Cooperative "San Francisco de Asis" provides us with an excellent organic coffee. 

 

Characteristics: it's a coffee with an intense aroma and pronounced sweetness, a refined harmony of flavors, among them stand out hints of chocolate, caramel and honey slightly citrusy.

 

Characteristics of the organization:

Characteristics of coffee:

Organization: Cooperativa Integral Agricola “San Francisco de Asis” 

Number of members: 160  

Total extent of the land: 210 Hectares 

Production: 2350 tons 

City:  La Unión 

Region:  Zacapa 

Country: Guatemala 

Altitude: 931 m s.l.m. 

Certification: Biologico, Fairtrade 

Harvesting method: Hand Picking 

Variety: Catimor, Catuai, Aravigo, Caturra 

Process: Fully washed, sun dried

 

 
 
 

 

Cup tasting COE Guatemala 2015
Friday, 26 June 2015

We always search the best coffee, do you want to join us in this quest?

 

Monday June 29 from 10 am cup tasting of Guatemala Cup Of Excellence at our headquarters in Monte Cerignone.

 

Event open to everyone; reservation to be made by sending an email to tharistan@pascucci.it

SCAE Grinding and Brewing certification in Sardinia
Friday, 12 June 2015

On days 7, 8 and 9 July, Eddy Righi will be at "Workup training center" in Cagliari, Sardinia, for a 3-day of SCAE certification, GRINDING and BREWING module, Foundation and Intermediate levels.

 

Three days dedicated to study the science of coffee grinding and extraction with alternative systems and of course espresso. After two days of training, there will be the third day dedicated to written and practical examinations.

 

A unique opportunity to move forward in the path of Specialty Coffee Association of Europe and achieve your SCAE Coffee Diploma.

 

For information and prices, please contact Eddy Righi at 3938225358 or by sending an email to eddy@pascucci.it. The course has a limited number, 8 total participants. Don't miss your chance!

Cup tasting Honduras Cup Of Excellence 2015
Friday, 05 June 2015

 

A new event will take place at our headquarters with the tasting of the best coffee selected by the Alliance for Coffee Excellence (ACE).
Tuesday June 9 from 11:30 will be the turn of the 38 samples of COE Honduras 2015.
To participate, please send an email to laboratorio@pascucci.it
At the following link you can also see the people and the stories behind the production of coffee will taste: https://www.facebook.com/TazaDeExcelenciaHondurasCupOfExcellenceHonduras/timeline
See you in Monte Cerignone (PU), Via Circonvallazione 16 / A!

A new event will take place at our headquarters with the tasting of the best coffee selected by the Alliance for Coffee Excellence (ACE).


Tuesday June 9 from 11:30 will be the turn of the 38 samples of COE Honduras 2015.


To participate, please send an email to laboratorio@pascucci.it


At the following link you can also see the people and the stories behind the production of coffee will taste: https://www.facebook.com/TazaDeExcelenciaHondurasCupOfExcellenceHonduras/timeline


See you in Monte Cerignone(PU), Via Circonvallazione 16/A!

Feeding the planet... of economic justice
Wednesday, 03 June 2015

 

EXPO 2015 is based on the theme "Feeding the Planet".
 
Every company working in the food industry must and will have to gear up to improve its production capacity while paying attention to the quality and availability of raw materials.
 
Organic farming and fair trade are the paths we have chosen for our future.
 
Organic farming is our choise because we believe that is the only way to get a good raw material, original and healthy, with respect for the environment. We are also sure that, if a small proportion of investments directed today to conventional agriculture will be moved to make grow research and technology to increase the production capacity of the biological, the nature would be able to provide on its own, without the need for altering its course, the amount required to meet the needs of the whole population.
 
The fair trade is important to us because we believe that the future should be made by men and not by finance; because interacting directly with producers, clutching their hand, is the right way to allow the exchange of information necessary to improve the life quality of everyone.
 
As part of these paths we are proud to participate in the 7th Regional Conference of Fair Trade in the Marche to be held on Friday June 5 in the conference room of the library in Piazza Amiani in Fano (PU).
 
Today we were also happy to receive in our home Byron Garcia, representative of Cooperative San Francisco de Asis (La Union - Guatemala), and Godfrey Sengendo, representative of Tweyanze Development Agency (Luwero District - Uganda), accompanied by Massimo Mogiatti and Matteo Graziosi of Shadhilly Cooperative, nonprofit organization that has long been at the forefront in the development of fair trade in the coffee business.

EXPO 2015 is based on the theme "Feeding the Planet"

 

Every company working in the food industry must and will have to gear up to improve its production capacity while paying attention to the quality and availability of raw materials. 

 

Organic farming and fair trade are the paths we have chosen for our future. 

 

Organic farming is our choise because we believe that is the only way to get a good raw material, original and healthy, with respect for the environment. We are also sure that, if a small proportion of investments directed today to conventional agriculture will be moved to make grow research and technology to increase the production capacity of the biological, the nature would be able to provide on its own, without the need for altering its course, the amount required to meet the needs of the whole population. 

 

Fair trade is important to us because we believe that the future should be made by men and not by finance; because interacting directly with producers, clutching their hand, is the right way to allow the exchange of information necessary to improve the life quality of everyone. 

 

As part of these paths we are proud to participate in the 7th Regional Conference of Fair Trade in the Marche to be held on Friday June 5 in the conference room of the library in Piazza Amiani in Fano (PU). 

 

Today we were also happy to receive in our home Byron Garcia, representative of Cooperative San Francisco de Asis (La Union - Guatemala), and Godfrey Sengendo, representative of Tweyanze Development Agency (Luwero District - Uganda), accompanied by Massimo Mogiatti and Matteo Graziosi of Cooperativa Shadhilly, nonprofit organization that has long been at the forefront in the development of fair trade in the coffee business.

 

Travelling to Haiti to explore the local reality
Tuesday, 19 May 2015

My name is Tharistan Pétion, i'm Haitian and agronomist specializing in tropical rural development at the University of Florence. Since 2012, I am responsible for the fair trade project existing between Caffè Pascucci Torrefazione SpA and the farmers of the Cocano cooperative in Haiti, a country that, five years after the terrible earthquake, is still facing a humanitarian crisis of exponential size. The presence of Pascucci next to Cocano farmers is a sign of hope, it helps them in some way to walk courageously on the road to progress. According to this philosophy, the company recently sent me to Haiti to identify problems and figure out how to support our brothers farmers with programs and projects.

 

I noted that the decrease of available agricultural land, soil erosion, inadequate investment in irrigation systems mean that agriculture, primary production sector, is subject to a steady decline. In recent years, traditional crops, such as coffee, have been replaced by subsistence food crops, such as potatoes, corn, bananas and legumes. This situation has affected a lot of the production, not excluding the devastating effect of the Roya disease on the few coffee plants remained.

 

In Haiti it says "behind a hill there is always another hill". Indeed, it is switching from one problem to another. The lack of infrastructure forces the farmers, particularly those of Saint-Louis du Nord, to walk for 5-6 hours under a blazing sun to reach the plantations. In case of rain, the traffic is completely blocked by several rivers that separate the village from the countryside. It takes about two weeks to return to normality. It becomes clear that this fact has caused massive displacement of farmers to the cities.

 

Let us remember that "the leopard can not change its spots". In fact, facing with this major problem of road link, the farmers choose to not remain with folded arms, so they start breaking rocks by hand to extract stones that then will be used for concrete in the construction of a bridge over a river , to facilitate their return to the roots: the countryside. Ignoring fatigue is unequivocally the first step of the work, the farmers carry on their head for kilometers heavy materials for the job, showing that only the pursuit of the impossible can lead to what is achievable. Men and women are busy to widen the paths allowing motorcycles to reach the most remote places.

 

 

*To learn more about the situation in Haiti, see the attached pdf

Davide Berti presenta "Coffee in good spirit" e "Caffè alla turca ibrik"
Monday, 11 May 2015

 

Davide Berti is a very well known name in the world of coffee: we are talking indeed of the "Coffee in Good Spirit" italian champion and "Turkish Coffee Ibrik" world champion.
The alcoholic coffee drinks whom triumphed in the international competitions and the preparations that led Davide to victory at the World Championships in Athens will be explained, presented and served by the champion himself!
Write down the following appointments without delay!
- Coffee in Good Spirit: Tuesday 12 and Wednesday 19 May from 17 pm
- Turkish Coffee Ibrik: Wednesday 13 and Saturday, May 23 from 14 pm
All these events are free and will be held on the first floor of Caffè Pascucci Milano, Corso Europa 22.

Davide Berti is a very well known name in the world of coffee: we are talking indeed of the "Coffee in Good Spirit" italian champion and "Turkish Coffee Ibrik" world champion.


The alcoholic coffee drinks whom triumphed in the international competitions and the preparations that led Davide to victory at the World Championships in Athens will be explained, presented and served by the champion himself!


Write down the following appointments without delay!


- Coffee in Good Spirit: Tuesday 12 and Tuesday 19 from 17 pm

- Turkish Coffee Ibrik: Wednesday 13 and Saturday 23 from 14 pm


All these events are free and will be held on the first floor of Caffè Pascucci Milano, Corso Europa 22.

Cup Tasting con Cinzia Linardi
Thursday, 07 May 2015

 

Three events not to be missed for lovers of quality coffee await you in the month of May!
Cinzia Linardi, Cup Tasting Italian Champion and Cup Of Excellence international judge, will be at Caffè Pascucci Milano in Corso Europa 22 to show how to recognize the arabica coffee from the coffee robust and conventional coffee from coffee specialty.
Note down these appointments: Monday 11, Monday 18 and Wednesday 27, from 14 pm to 17 pm.
All these events are free, limited to a maximum of 20 people.
To book just send an email to eddy@pascucci.it or iuri@pascucci.it

Three events not to be missed for lovers of quality coffee await you in the month of May!


Cinzia Linardi, Cup Tasting Italian Champion and Cup Of Excellence international judge, will be at Caffè Pascucci Milano in Corso Europa 22 to show how to recognize the arabica coffee from the coffee robust and conventional coffee from coffee specialty.

 

Note down these appointments: Monday 11, Monday 18 and Wednesday 27, from 14 pm to 17 pm.

 

All these events are free, limited to a maximum of 20 people.


To book just send an email to eddy@pascucci.it or iuri@pascucci.it

Burundi Cup Of Excellence
Friday, 01 May 2015

Cup of Excellence is the most prestigious award given to a fine quality coffee.

The level of scrutiny that Cup of Excellence coffees undergo is unmatched anywhere in the coffee industry.

During this selection process, thousands of cups are evaluated, tasted and scored based on their exemplary characteristics.

Our Burundi COE is one of the best examples of the aforementioned quality!

Cup tasting Colombia Cup Of Excellence 2015
Friday, 17 April 2015

 

We will taste these micro-batches from Colombia selected by the Alliance for Coffee Excellence.
 
34 samples Cup Of Excellence will be available for a cup tasting open to the public on the following dates and locations:
Monte Cerignone, Via Circonvallazione 16 to 21 April at 15.00
Milan, Corso Europa 22 to 22 April at 15.00
To subscribe send a mail to laboratorio@pascucci.it
See you there!

We will taste these micro-lots from Colombia selected by the Alliance for Coffee Excellence.

 

34 samples of Cup Of Excellence will be available for a cup tasting open to the public on the following dates and locations:

  • Monte Cerignone, Via Circonvallazione 16 - 21 April at 15.00

To subscribe send a mail to laboratorio@pascucci.it

See you there!